Commercial Video Production
Commercial Videography London
Commercial videographers in London for brands, agencies and property teams. Brand films, promotional videos, product launches and campaign content — one crew from brief to delivery, trusted by British Land, Lendlease and Greenwich Peninsula.
What We Produce
Commercial video for brands and agencies
We work with brand teams, marketing agencies and founder-led businesses across London to produce video content that performs — built for the platforms it will actually live on, not just for the showreel.
Brand Films & Promos
Short-to-mid-length brand films and promotional videos built for digital platforms. We take the brief from concept through to a final edit — scripted, directed and graded to a commercial standard.
Product & Campaign Videos
Video content for product launches, campaigns and commercial releases. Structured around how the video will be used — whether that is a paid ad, organic social, a website hero, or a sales deck.
Behind-the-Scenes & BTS Content
Behind-the-scenes and making-of content that gives a brand's audience a look behind the curtain. Useful for social media, PR, and building long-term audience trust.
Multi-Format Campaign Content
A single production day structured to deliver multiple pieces of content — main film, short social cuts, vertical format for Reels, square format for ads. One shoot brief, multiple outputs.
Campaign Photography
Commercial photography built for brand use — campaigns, lookbooks, social media, press and advertising. Consistent style across a full shoot day.
Social-First Content
Short-form video and photography produced specifically for social platforms — vertical formats, platform-optimised ratios, content designed to stop the scroll rather than repurpose a broadcast cut.
Commercial Videography In Practice
Commercial video for London's property and placemaking teams
Our commercial videographers work with some of London's largest developers and destinations. For Lendlease's Arbour Heights launch we covered The Wilderly grand opening, producing a social-ready highlight reel and corporate photography, with next-day highlight images and a full edited gallery. For British Land we film across Canada Water, from drone footage to community events, and we are Greenwich Peninsula's ongoing production partner, filming major seasonal events every year.
The same approach applies to a brand film or a product launch: agree the end use first, plan the shoot around it, and deliver edits that are ready to publish. Need aerial footage as part of the brief? See our drone videography in London.
Who Commissions Commercial Video
Agencies, brand teams and growing businesses
Our commercial videography clients are typically in-house marketing and brand teams at medium and large businesses, creative and PR agencies producing video content for their clients, and founder-led brands investing in their first serious video output. We also work with production companies that need a reliable London-based crew for commercial shoots.
We have produced commercial content across a range of sectors — fitness and sports, automotive, fashion, hospitality, and corporate. What every brief has in common is a need for content that is well-made, delivered on time, and built to work across the platforms that matter to that brand.
If you need corporate video production for a specific internal communications or interview brief, we have a dedicated page for it. Commercial videography covers everything else, including ongoing content programmes (see content partnerships below).
Content Partnerships
For brands that need consistent content output
A one-off campaign shoot solves an immediate problem. An ongoing content partnership builds something more valuable — a consistent visual identity across every channel, a production team that already understands your brand, and a predictable content pipeline that doesn't require briefing from scratch every quarter.
We work with select brands on a retainer basis — committing to a defined output each month in exchange for a predictable cost and a closer working relationship. If this is something your brand might benefit from, it is worth a conversation.
Consistent visual style
Shoot-to-shoot consistency because the same team knows your brand.
Predictable monthly output
Agreed deliverables each month — no scrambling for production when you need content.
Reduced per-project overhead
Less briefing, less back-and-forth, more production time.
Strategic content planning
We help plan what needs to be produced and when, not just execute individual requests.
Why Vivid Squad
Production built around how the video will be used
Commercial video only works if it is built with its end use in mind from the start. We ask how the video will be distributed before we pick up a camera — that determines the aspect ratio, pacing, length and the footage we need to capture.
- Commercial videographer based in London — available UK-wide
- Trusted by British Land, Lendlease and Greenwich Peninsula
- Full creative direction available or work to your brief
- Multi-format delivery as standard — landscape, vertical, short cuts
- Fast turnaround — typically 10 business days from filming to delivery
Recent Work
Related Services
Have a brief? We will tell you honestly what it takes to make it work.
FAQ
Common questions about commercial videography
- Can I hire a commercial videographer in London for a single day?
- Yes. Many of our commercial shoots are a single filming day — a product launch, a development launch, a brand film or a campaign shoot. You get a London-based videographer and crew, a clear quote up front, and edited video delivered in the formats you need, typically within 10 business days of filming.
- Which brands have you made commercial video for?
- We produce commercial video for British Land at Canada Water, Lendlease (including the Arbour Heights launch at The Wilderly) and Greenwich Peninsula, alongside brand films for independent labels and businesses. You can see the finished work in our case studies.
- What does commercial videography cover?
- Commercial videography covers any video production created for business use — brand films, promotional videos, product launch content, advertising campaigns, BTS content and social-first video. It is broader than corporate video (which tends to focus on internal communications and interview content) and typically involves more creative direction and production value.
- Do you handle scripting and creative direction?
- Yes. We can provide full creative development from brief — including concept, script, shot list, on-set direction and post-production. If you already have a creative direction or agency treatment, we can work to that instead. Either way, the production quality is the same.
- How long does a commercial video production take?
- A typical commercial video project — from initial briefing to final delivery — takes 2 to 4 weeks. Pre-production (scripting, location, logistics) usually takes a week, filming takes one or more days depending on scope, and post-production takes 1 to 2 weeks. We agree the timeline at briefing stage so there are no surprises.
- Can you produce multiple format outputs from a single shoot?
- Yes — and we recommend structuring every shoot with multi-format delivery in mind. From a single filming day we can deliver a main landscape video for web and presentations, vertical cuts for Instagram Reels and TikTok, shorter versions for paid social, and subtitle-on variants for autoplay environments. We agree all formats upfront so the shoot is planned to capture everything needed.
- What is the difference between commercial videography and corporate video production?
- Corporate video typically refers to content produced for internal or business audiences — executive interviews, employee communications, investor updates and training videos. Commercial videography is broader: it covers any video produced for external commercial use, including brand films, campaign content, product videos and advertising. There is overlap between the two, and we produce both.
- How much does commercial videography cost in London?
- Commercial video production costs vary considerably depending on shoot duration, crew size, location, creative complexity and the number of format outputs required. The main drivers are the number of shoot days, crew size and the number of edits delivered. A single-day shoot with a small crew sits at the lower end; multi-location productions with a full crew are priced accordingly. We provide clear, itemised quotes — contact us with your brief and we will give you a realistic number.
- Do you work on a project basis or as an ongoing content partner?
- Both. We work on individual projects — a campaign shoot, a brand film, a launch day — and we also work with brands on an ongoing basis as a retained content partner. For brands that need regular content output, a retainer arrangement means we can maintain visual consistency and reduce the administrative overhead of briefing from scratch each time.
- Can you handle video and photography in the same production day?
- Yes — this is one of our strengths. Combining video and photography under a single production day brief means consistent visual style, coordinated direction, and a more efficient use of talent, location and budget. We plan the day to capture both without either compromising the other.
- How do you ensure content stays on-brand across multiple shoots?
- We work from a clear brief that establishes visual reference, tone and usage context before any production begins. For ongoing brand relationships, we develop an understanding of the brand's visual language over time — which means later shoots build on earlier ones rather than starting from scratch.
- What industries do you produce brand content for?
- We produce brand content for fashion and lifestyle brands, hospitality and venues, property and real estate, fitness and wellness, retail and consumer products, and corporate and professional services. The common factor is not the industry — it is a need for well-produced, commercially useful visual content.
- Do you work with agencies as well as direct with brands?
- Yes. We regularly work with creative and PR agencies as a production partner — operating on behalf of their clients, working to agency-produced briefs and adapting to the agency's production process. We are comfortable being credited however suits the agency relationship.
What clients say
5.0 · 27+ Google reviews“I have been working with Vivid Squad for a long time alongside my flower workshop, using their services to create videos for my website and social media. The whole process has always been smooth…” Read full review
“Demi is an incredibly talented videographer with a sharp eye for capturing meaningful moments. We've worked together for several years in the commercial property industry, and her ability to deliver…” Read full review
“I've worked with Vivid Squad quite a few times over the last few years, they've always been very professional, timely and delivered incredible content! Couldn't recommend them more!”