Commercial Video Production
Commercial Videography London
Video production for brands, agencies and businesses across London. Brand films, promotional videos, product launches and campaign content — produced by one experienced crew from brief to delivery.
What We Produce
Commercial video for brands and agencies
We work with brand teams, marketing agencies and founder-led businesses across London and Essex to produce video content that performs — built for the platforms it will actually live on, not just for the showreel.
Brand Films & Promos
Short-to-mid-length brand films and promotional videos built for digital platforms. We take the brief from concept through to a final edit — scripted, directed and graded to a commercial standard.
Product & Campaign Videos
Video content for product launches, campaigns and commercial releases. Structured around how the video will be used — whether that is a paid ad, organic social, a website hero, or a sales deck.
Behind-the-Scenes & BTS Content
Behind-the-scenes and making-of content that gives a brand's audience a look behind the curtain. Useful for social media, PR, and building long-term audience trust.
Multi-Format Campaign Content
A single production day structured to deliver multiple pieces of content — main film, short social cuts, vertical format for Reels, square format for ads. One shoot brief, multiple outputs.
Who Commissions Commercial Video
Agencies, brand teams and growing businesses
Our commercial videography clients are typically in-house marketing and brand teams at medium and large businesses, creative and PR agencies producing video content for their clients, and founder-led brands investing in their first serious video output. We also work with production companies that need a reliable London-based crew for commercial shoots.
We have produced commercial content across a range of sectors — fitness and sports, automotive, fashion, hospitality, and corporate. What every brief has in common is a need for content that is well-made, delivered on time, and built to work across the platforms that matter to that brand.
If you need corporate video production for a specific internal communications or interview brief, or brand content production for an ongoing content programme, we have dedicated pages for both. Commercial videography sits across all of these — use whatever framing makes sense for your brief.
Why Vivid Squad
Production built around how the video will be used
Commercial video only works if it is built with its end use in mind from the start. We ask how the video will be distributed before we pick up a camera — that determines the aspect ratio, pacing, length and the footage we need to capture.
- Based in London — available UK-wide
- Full creative direction available or work to your brief
- Multi-format delivery as standard — landscape, vertical, short cuts
- Fast turnaround — typically 10 business days from filming to delivery
- Trusted by brands, agencies and marketing teams across London
Have a brief? We will tell you honestly what it takes to make it work.
FAQ
Common questions about commercial videography
- What does commercial videography cover?
- Commercial videography covers any video production created for business use — brand films, promotional videos, product launch content, advertising campaigns, BTS content and social-first video. It is broader than corporate video (which tends to focus on internal communications and interview content) and typically involves more creative direction and production value.
- Do you handle scripting and creative direction?
- Yes. We can provide full creative development from brief — including concept, script, shot list, on-set direction and post-production. If you already have a creative direction or agency treatment, we can work to that instead. Either way, the production quality is the same.
- How long does a commercial video production take?
- A typical commercial video project — from initial briefing to final delivery — takes 2 to 4 weeks. Pre-production (scripting, location, logistics) usually takes a week, filming takes one or more days depending on scope, and post-production takes 1 to 2 weeks. We agree the timeline at briefing stage so there are no surprises.
- Can you produce multiple format outputs from a single shoot?
- Yes — and we recommend structuring every shoot with multi-format delivery in mind. From a single filming day we can deliver a main landscape video for web and presentations, vertical cuts for Instagram Reels and TikTok, shorter versions for paid social, and subtitle-on variants for autoplay environments. We agree all formats upfront so the shoot is planned to capture everything needed.
- What is the difference between commercial videography and corporate video production?
- Corporate video typically refers to content produced for internal or business audiences — executive interviews, employee communications, investor updates and training videos. Commercial videography is broader: it covers any video produced for external commercial use, including brand films, campaign content, product videos and advertising. There is overlap between the two, and we produce both.
- How much does commercial videography cost in London?
- Commercial video production costs vary considerably depending on shoot duration, crew size, location, creative complexity and the number of format outputs required. A simple one-day brand film with a small crew starts from a few hundred pounds. More complex productions with multiple locations, full crew and extensive post-production are priced accordingly. We provide clear, itemised quotes — contact us with your brief and we will give you a realistic number.