Short-Form Video
Short Form Content London
Reels, TikToks and vertical video produced as a format discipline — not cut-downs of longer work. We produce short-form content for London brands, from standalone shoots to short-form extraction built into any production day.
What We Produce
Short-form as a format, not an afterthought
Short-form video is a distinct production discipline. The framing, pacing, hook structure, and editing approach are different from long-form work — and producing it well means treating it as a primary output, not a cut-down of something else.
Short-Form-First Production Days
Shoots designed from the ground up for short-form output — vertical framing, fast-cut hooks, and an edit plan built before the camera is turned on. Not a repurposed long-form shoot but a day structured around what TikTok, Reels, and Shorts actually require.
Short-Form Extraction from Larger Productions
Getting short-form cuts from a brand film, event, or campaign shoot without the short-form feeling like leftovers. We plan the extraction upfront so the main shoot also captures what the short-form cuts need — separate hooks, vertical framing, and format-appropriate moments.
Series & Episodic Short-Form
Short-form content that builds over time rather than one-off posts. We help brands plan and produce short-form series — consistent visual style, recurring formats, and a production cadence that keeps the content pipeline filled without briefing from scratch each month.
Platform-Optimised Editing
Editing that understands how each platform's algorithm and audience behaviour differs. The pacing that works on TikTok is different from what holds attention on Shorts. We edit to the platform, not to a generic short-form template.
YouTube Shorts
Short-form horizontal or vertical content optimised for YouTube's algorithm — ideal for brands already active on YouTube who want to extend their reach with short content.
Same-Day Event Cuts
Social-ready vertical cuts delivered within hours of your event — for brands that need content live while the moment is still relevant.
Project Example
Wild Swing Mini Golf — Greenwich Peninsula
Greenwich Peninsula commissioned Vivid Squad to produce a promotional video for Wild Swing Mini Golf — a nature-inspired summer installation at the Canteen Courtyard, designed by Graphic Rewilding in tribute to wildflowers from the Greenwich Marshes.
The brief: produce content that conveyed the look and feel of the installation before anyone had played a hole. Short-form content that would drive visits, communicate the quality of the design, and perform across social channels.
Short-Form & Longer Production
Getting short-form right within a larger brief
Most brands that commission a brand film, event coverage, or campaign shoot also need short-form cuts from the same material. The problem is that short-form extraction is usually an afterthought — and it shows in the results.
We plan short-form output as part of every production brief. That means structuring the shoot to capture what the short-form cuts need — vertical moments, tight hooks, reaction shots — alongside the main deliverables. The result is short-form content that feels intentional rather than extracted.
If you are looking for a broader brand content production arrangement — covering video, photography, and short-form under one ongoing brief — we offer that as a retained content partnership.
Plan short-form at brief stage
Every short-form requirement is agreed before the shoot — not requested as an afterthought during the edit.
Shoot vertical-first where it matters
Scenes that will become Reels or TikToks are framed and lit for vertical delivery, not landscaped and cropped.
Hook structure before the shoot
We plan the first 3 seconds of every short-form piece before production — because the hook determines whether anyone watches the rest.
Edit to platform, not to template
TikTok pacing, Reels rhythm, and Shorts retention patterns are different. Each platform gets an edit written for it.
Why Vivid Squad
Short-form built from the ground up, not cut from something else
Most short-form content underperforms because it was never planned as short-form. It is a long-form edit cut down to 30 seconds, or a landscape video cropped into a vertical box. Short-form that actually works starts with a different question: what does this format need from the first frame?
- Vertical-first shooting — not landscape cropped after the fact
- Hook planning before every short-form shoot
- Short-form extraction integrated into any larger production
- Platform-specific editing for TikTok, Reels, and Shorts
- Series and episodic content for ongoing pipelines
- Based in London — available UK-wide
Related Services
Want short-form content that actually performs? Tell us about your brief.
FAQ
Questions about short-form video production
- Can you produce short-form as part of a brand film or event shoot?
- Yes — and this is often the most efficient approach. Rather than commissioning a separate short-form shoot, we plan short-form extraction as part of any larger production. This means the main shoot is structured to also capture the hooks, vertically-framed moments, and tight cuts the short-form content needs. The result is short-form that feels produced for the format rather than cropped from a landscape edit.
- How long should a short-form video be?
- Platform guidelines change frequently, but as of 2026 the effective range is 15–60 seconds for TikTok and Reels. Content that hooks in the first 2–3 seconds and delivers its payoff before 45 seconds consistently outperforms longer cuts. We plan length around the content itself — some formats work at 15 seconds, others need 45 — rather than hitting an arbitrary target.
- Do you write hooks and plan the content structure before shooting?
- Yes — this is not optional. Going into a short-form shoot without a planned hook and content structure is the fastest way to produce content that performs poorly regardless of production quality. For every short-form brief we agree the hook approach, content structure, and platform targets before the camera is turned on. For series work, this planning extends to a broader content strategy.
- Can you produce a series of short-form content rather than one-off pieces?
- Yes — and series production is often where brands see the most return from short-form investment. We can plan, shoot, and edit recurring short-form series with a consistent visual style and production cadence. For brands committing to short-form output across a full quarter or longer, we offer retainer arrangements that cover planning, production, and editing in a single monthly structure.
- What platforms do you produce short-form content for?
- Primarily TikTok, Instagram Reels, and YouTube Shorts — the three major short-form platforms with overlapping vertical format requirements. We understand how audience behaviour and algorithmic signals differ between these platforms and edit accordingly. For LinkedIn video, Pinterest video Pins, and other formats, we can adapt outputs from a single shoot to meet platform-specific requirements.
- What is a content day and what do I get from it?
- A content day is a planned shoot — typically half or full day — focused entirely on producing short-form social content for your brand. We work from an agreed shot list, shoot in vertical and landscape formats where needed, and deliver edited pieces ready to post across TikTok, Instagram Reels, and YouTube Shorts. A full content day typically produces 8–15 edited pieces depending on scope.
- Can you deliver social cuts on the same day as an event?
- Yes — for events where same-day publishing matters, we can provide a dedicated workflow that prioritises short-form cuts alongside the main coverage. Typical delivery is within 2–6 hours of the final shot. This is agreed as part of the brief before the event and is a separate package from the standard post-production edit.
- Can you add captions, text overlays, and branded graphics?
- Yes — all social content we produce includes captions as standard, since the majority of short-form video is watched without sound. Branded lower thirds, text overlays, and motion graphics can be added depending on the brief and level of production.
- We already have event coverage booked — can we add social cuts to that?
- Yes — social content production works well alongside our event videography and photography. We can integrate a social-first workflow into any event coverage brief, delivering short-form cuts alongside the main edit. This is usually more cost-effective than commissioning social content as a separate shoot.
What clients say
5.0 · 27+ Google reviews“I have been working with Vivid Squad for a long time alongside my flower workshop, using their services to create videos for my website and social media. The whole process has always been smooth…” Read full review
“It's always a pleasure working with Demi and Julius, who have helped create amazing content for us over the years! They're very professional, easy to work with and efficient! We're so happy to have…” Read full review
“I've worked with Vivid Squad quite a few times over the last few years, they've always been very professional, timely and delivered incredible content! Couldn't recommend them more!”