Love Summer 2023 — Canada Water London

Brief

Canada Water London commissioned Vivid Squad to produce social media reels capturing the Love Summer 2023 programme — a summer series of activities, workshops, and live events held at Canada Water, part of British Land's ongoing activation of the waterside estate.

The brief was to capture the relaxed, community-driven energy of the programme: yoga and pilates sessions, art workshops, terrarium-making classes, live music, and the general atmosphere of a London summer by the water. Content that would perform on Instagram and TikTok, and that would encourage people who hadn't visited to come.

What We Delivered

• Social media reels
• Event coverage

About the Project

Love Summer at Canada Water is the kind of programming that looks simple to document but requires care to capture well — the activities are varied, the pace is relaxed, and the 'story' isn't a single dramatic moment but a collection of smaller ones: a participant finishing a terrarium, a yoga class facing the dock, musicians playing to a small crowd at golden hour.

The reels were built around those smaller moments rather than a broad overview. Specific, sensory detail — a pair of hands weaving a plant into a glass jar, the sound of an acoustic guitar carrying across water — communicates the programme's atmosphere far more effectively than wide crowd shots. That specificity is what makes social content shareable: people tag a friend because they can picture exactly what it would feel like to be there.

Canada Water is part of British Land's estate, placing this project within our existing working relationship with one of London's largest regeneration partners.