How far ahead should you book?
London's busy seasons fill up early. In our experience, Christmas coverage is usually booked by early November, and spring and summer programmes are planned months ahead. If your event falls between January and April, now is the time to sort your video and photo team.
Decide what the content is for
Before the day, agree what the footage needs to do. A launch might need press photos by the evening and a highlight film within a week. A summer festival might need fresh social content every week. For Lifesize London, British Land needed event video, photography, social reels and POV clips across Paddington Central, Regent's Place and Broadgate, so the team had something to post from every campus.
Plan the moments that only happen once
Speeches, ribbon cuttings and ceremonies don't get a second take. At the Arbour Heights launch for Lendlease at Elephant Park, the traditional Kagami Biraki sake ceremony on the rooftop was the moment the whole evening built towards. Knowing exactly when and where it would happen meant we were in position before it started.
Think about the angles
On big sites, drone photography shows a scale you can't get from the ground. At the Canada Water Boardwalk launch, drone shots of the 170-metre red landmark across Canada Dock sat alongside ground-level event photography, video and social reels. The aerials show the size; the ground-level shots show people using it. You need both.
Plan for social on the day
If your team wants to post during the event, agree the turnaround for clips and photos in advance, along with formats (vertical for reels and stories, landscape for the highlight film) and who signs content off.
Ready to plan yours?
Tell us the date, the venue and what the content needs to do, and we'll put a plan together. See our event videography and event photography services, or get in touch.