Case Study

London Marathon 2026 — Canada Water

Event photography for British Land's London Marathon activation at Canada Water — capturing race day atmosphere, water station moments, and the energy of one of London's biggest sporting events.

ClientBritish Land
LocationCanada Water, Surrey Quays, London
EventLondon Marathon 2026
DeliverablesFull gallery · Social-ready edits
Runners passing the water station at Canada Water — the defining image of British Land's London Marathon 2026 activation.The packed streets of Canada Water on race day — thousands of runners and supporters at the London Marathon 2026.Supporters lining the route at Canada Water — spectators cheering runners through the waterside neighbourhood.Runners mid-stride at the Canada Water section of the London Marathon route — determination and energy in every frame.British Land's Canada Water branding visible along the marathon route — estate identity integrated with the event.Runners pushing through the Canada Water section with supporters cheering — the shared energy of marathon race day.

Photography — tap for full gallery

Brief

British Land commissioned Vivid Squad to photograph their London Marathon 2026 activation at Canada Water — capturing the brand presence, community engagement, and race day energy at one of the most high-profile annual sporting events in London.

The brief covered the full activation: the water station in action, runners at the Canada Water section of the route, British Land branding, and the community supporters who line the course. Social-ready edits were required alongside the full gallery for immediate use across the client's channels.

What We Delivered

  • Race day event photography
  • Water station & activation coverage
  • Social-ready edited gallery
  • Portrait & landscape formats

About the Project

The London Marathon passes through Canada Water as part of its route, giving British Land a natural moment to activate their waterside estate in front of tens of thousands of runners and spectators. The photography captured the brand's presence in this context — community, sport, and place all in a single frame.

The water station images — runners mid-race, support crew, crowd energy — provided the most shareable content from the day, communicating both British Land's community investment and the human story of the event.

Project Details

Client
British Land
Location
Canada Water, Surrey Quays, London
Event
London Marathon 2026
Deliverables
Full gallery · Social-ready edits
Services
Event Photography · Commercial Photography · Brand Activation Coverage
Explore Services
Event Video Production →Commercial Photography →

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FAQ

Common questions

Can you cover a major London street event like the Marathon?

Yes — large-scale street events like the London Marathon require a specific approach: pre-planned positions along the route, knowledge of the timing and wave structure, and fast mobility to cover multiple activation points. We photographed British Land's Canada Water section of the 2026 Marathon, covering the water station activation and the race atmosphere across the route.

How quickly do you deliver photography from a major event?

For events with same-day or next-day social media requirements, we target a fast turnaround on a hero edit. Edited images for social and press use are delivered within 24–48 hours of the event, with the full gallery to follow.

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Let's capture your next milestone.

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