Case Study
Random Acts of Kindness Day — The Liberty Romford
A social media reel campaign for The Liberty Shopping Centre in Romford — capturing shoppers receiving surprise £10 vouchers on Random Acts of Kindness Day.
Brief
The Liberty Shopping Centre in Romford commissioned Vivid Squad to produce social media content for their Random Acts of Kindness Day campaign. The concept: surprise shoppers with £10 vouchers and capture their genuine reactions on camera — the kind of spontaneous, human moment that performs far better on social media than any produced brand message.
The brief was to film and edit a reel that felt warm, authentic, and shareable — content that could travel beyond the centre's existing audience and reflect the community spirit of the campaign.
What We Delivered
- Social media reel filming
- On-location event coverage
- Professional video editing
About the Project
Reaction content is one of the most reliable formats in social media video — when the reaction is genuine and the moment is well-captured, the content connects with audiences in a way scripted material rarely does. A shopper's face lighting up at an unexpected £10 voucher is a story in two seconds.
The Liberty is one of several retail and venue clients we've worked with in the Romford area. This project was a good example of what a quick-turnaround social content shoot can deliver: a single day of filming, a tight edit, and a piece of content that communicated the centre's brand values more effectively than a formal campaign.
Project Details
- Client
- The Liberty Shopping Centre, Romford
- Location
- The Liberty, Romford
- Campaign
- Random Acts of Kindness Day
- Services
- Social Media Content · Event Videography
- Explore Services
- Event Video Production →Commercial Photography →
Need professional coverage for your next launch or event? We'd love to hear about it.
View all case studies →From the shoot
Shopper Reactions
Genuine moments of shoppers receiving surprise vouchers
In-Centre Filming
On-location filming throughout The Liberty shopping centre
FAQ
Common questions
Can you produce social media content for retail and shopping centre clients?
Yes — social media reel production for retail, venue, and property clients is a core part of our work. We've produced content for shopping centres, events, and brand activations across London and Essex. We handle everything from concept and filming through to the final edit, formatted and ready for your social channels.
How quickly can you turn around a social media reel after filming?
For a single-day shoot with a focused brief, we typically deliver the edited reel within 48–72 hours. For campaigns with multiple pieces of content, we'll agree a delivery schedule at the briefing stage.
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