Case Study
Behind the Colourful Fashion Design — Kitty Joseph
An exclusive interview video with fashion designer Kitty Joseph, captured at her installation at Greenwich Peninsula — exploring her creative process and her playful approach to colour and space.
Project Highlights
Brief
Kitty Joseph is a London-based fashion designer known for her bold, colour-saturated work in collaboration with brands including ABSOLUT, Stella McCartney for Adidas, and Mac Cosmetics. Her practice sits at the intersection of fashion, art, and installation.
Vivid Squad was commissioned to produce an exclusive interview video with Kitty at her installation at Greenwich Peninsula — 'Behind the Colourful Fashion Design'. The brief was to capture her voice and vision in a format that could work across digital and social channels: intimate, direct, and rooted in the physical environment of her work.
Interview videos like this one are some of the most valuable content a brand or artist can produce. A well-framed conversation communicates personality, process, and purpose in a way no press release or caption can — and it performs consistently across platforms long after the initial launch window.
What We Delivered
- On-location interview filming
- Commercial videography
About the Project
Kitty Joseph's installation at Greenwich Peninsula offered a visually rich environment to work in — one that made the interview itself a visual story, not just a talking head. The production approach kept the filming responsive to her environment, with the colour and texture of her work present in frame throughout.
The resulting interview sits in a genre of content that rewards craft: when the framing, sound, and edit reflect the subject's sensibility rather than a generic format, the content lands harder and travels further. For an artist whose entire practice is built on the power of colour and sensation, that alignment matters.
Project Details
- Client
- Kitty Joseph
- Location
- Greenwich Peninsula, London
- Service
- Commercial Videography & Interview Production
- Services
- Interview Filming · Commercial Videography
- Explore Services
- Event Video Production →Commercial Photography →
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View all case studies →From the shoot
FAQ
Common questions
Do you film interviews with designers, artists, and creatives?
Yes — interview and portrait videography for creative professionals is a core part of what we do. We've filmed fashion designers, gallery directors, community leaders, and corporate executives. The approach is always tailored to the subject and setting rather than a one-size format.
What makes a good interview video?
The most effective interview videos feel specific to the person in them — the location, framing, and edit reflect who they are, not a generic template. We spend time understanding the subject before the shoot so the questions draw out real insight rather than rehearsed answers. That specificity is what makes interview content perform on social media and on a website.
Can you film interviews on location rather than in a studio?
Absolutely — on-location filming is almost always preferable for creative subjects. It puts them in their environment, grounds the conversation visually, and produces a far more interesting result than a white backdrop and a ring light. We handle all location logistics and adapt the setup to whatever space we're working in.
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