Case Study
Event Video — Fashion Network at Pure London
Event videography and social media content for Fashion Network at Pure London — the UK's leading fashion trade show at Olympia, London.
Project Highlights
Brief
Vivid Squad produced event video for Fashion Network at Pure London — one of the UK's leading fashion trade shows. The brief was to capture the energy of the show floor, the collections, and the buzz of the event, and turn it into content built for the brand's marketing and social channels.
We covered the event for movement and atmosphere — stands, collections, and the people who make a trade show feel alive — and cut it to a pace built to hold attention on social. Fashion event video is as much about feeling as information: it has to convey the energy of being there.
What We Delivered
- Event videography
- Social media content
About the Project
The finished film gave Fashion Network a promotional asset that extends the reach of Pure London far beyond its attendees — usable across social, marketing, and the build-up to future shows. In fashion, video is the medium that best carries energy and identity.
For a brand exhibiting at a major fashion trade show, video turns a few days on the floor into content that keeps working: communicating presence, collections, and credibility to buyers, press, and the wider audience who follow from afar.
Project Details
- Client
- Fashion Network
- Event
- Pure London
- Venue
- Olympia London
- Location
- London
- Services
- Event Videography · Social Media Content
- Explore Services
- Event Video Production →Commercial Photography →
Need professional coverage for your next launch or event? We'd love to hear about it.
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FAQ
Common questions
Do you film fashion events and trade shows in London?
Yes — fashion and event videography is one of our specialisms. We cover trade shows, runway events, and brand activations across London, capturing the energy of the floor and editing it into content built for social and marketing. For Fashion Network we filmed at Pure London.
What makes good fashion event video?
Energy and pace. Fashion video has to convey the feeling of being there — the collections, the movement, the atmosphere — and hold attention on a fast-scrolling feed. We shoot for motion and cut tight, so the edit carries the energy of the event.
Can one shoot supply content for multiple channels?
Yes. We deliver a hero edit plus vertical and square social cut-downs from the same coverage, so a brand can promote across Instagram, TikTok, and LinkedIn from a single event shoot.