Case Study
Commercial Photography — Fashion as Modest
Commercial fashion photography for Fashion as Modest — professional editorial imagery for a modest fashion brand's lookbook and marketing materials.
Photography — tap for full gallery
Brief
Vivid Squad produced fashion photography for Fashion as Modest — capturing a collection with the styling, light, and detail that fashion imagery demands. The brief was to present the garments at their best and convey the brand's identity for use across e-commerce, lookbook, and social.
We shot the collection for both the clean detail that sells a garment and the styled imagery that gives a brand its character. Fashion photography has to do two jobs at once — show the product clearly and communicate the feeling of the brand — and we shot for both.
What We Delivered
- Fashion photography
- Commercial photography
About the Project
The finished set gave Fashion as Modest a strong, versatile library representing the collection across every channel where the brand sells and is discovered — e-commerce, lookbook, and social. In fashion, the photography is the brand: it is how identity and quality are communicated before a customer ever handles a garment.
Because the set was shot to work across formats — clean product frames plus styled editorial imagery — the brand gained content with a long shelf life rather than a single campaign. For a fashion brand in London, that consistency is what makes a label feel established.
Project Details
- Client
- Fashion as Modest
- Location
- London
- Services
- Commercial Photography
- Explore Services
- Event Video Production →Commercial Photography →
Need professional coverage for your next launch or event? We'd love to hear about it.
View all case studies →From the shoot
FAQ
Common questions
Do you photograph fashion brands and collections in London?
Yes — fashion photography is one of our specialisms. We shoot collections, lookbooks, and campaigns for fashion brands across London, delivering both clean product imagery and styled editorial. For Fashion as Modest we photographed their collection for e-commerce, lookbook, and social.
What does fashion photography need to deliver?
Two things at once: clear product detail that sells a garment, and styled imagery that conveys the brand's identity. We shoot for both — clean frames for e-commerce and editorial styling for lookbook and social — so a brand leaves with a complete library.
Do you provide both e-commerce and editorial imagery?
Yes. From a single shoot we deliver clean product photography built for listings alongside styled, editorial images for lookbooks, campaigns, and social — a versatile set across every channel a fashion brand uses.