Case Study
Behind the Scenes Video — Estelle London
Behind-the-scenes video of Estelle London's new collection photoshoot with photographer Eliska Sky — BTS content produced for social media and brand promotion.
Project Highlights
Brief
Vivid Squad produced a behind-the-scenes video for Estelle London — capturing the making of a shoot and turning the process into content in its own right. The brief was to document the energy and craft behind the brand, giving Estelle London authentic content for social and marketing.
Behind-the-scenes video has become one of the most effective formats on social because it shows the work, not just the result. We shot the process for movement and texture and cut it to a pace built to perform on a feed.
What We Delivered
- Behind-the-scenes videography
- Social media content
About the Project
The finished film gave Estelle London authentic, process-led content that builds connection in a way polished campaign work alone cannot. Behind-the-scenes footage shows the craft behind a brand, and audiences respond to that honesty.
Because the content was built for social, it gave the brand reusable material to keep its audience engaged between campaigns — the kind of content that performs precisely because it feels real.
Project Details
- Client
- Estelle London
- Photographer
- Eliska Sky
- Model
- Barbara Majder
- Make Up & Hair
- Stefan Jemeel
- Location
- London
- Services
- Commercial Videography · Social Media Content
- Explore Services
- Event Video Production →Commercial Photography →
Need professional coverage for your next launch or event? We'd love to hear about it.
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FAQ
Common questions
Do you produce behind-the-scenes and brand content in London?
Yes — behind-the-scenes and social content is one of our specialisms. We document shoots, processes, and brands across London, turning the making-of into content built for social and marketing. For Estelle London we produced a behind-the-scenes video.
Why does behind-the-scenes content work so well?
It shows the work, not just the result. Audiences connect with the craft and the people behind a brand, and BTS content performs on social precisely because it feels authentic rather than polished advertising.
Can BTS be captured alongside a main shoot?
Yes — we often capture behind-the-scenes content during a primary shoot, giving a brand a hero deliverable plus a stream of authentic social content from the same day.