Christmas at The Liberty Romford — Parade & Santa's Grotto

Brief

The Liberty Romford commissioned Vivid Squad to cover the centre's Christmas programme — a festive season activation designed to draw footfall and create shareable moments for families across Romford and East London. The brief was to capture the parade, the Santa's Grotto experience, and the festive atmosphere throughout the centre in a way that worked for social media and seasonal marketing.

Shopping centre Christmas campaigns live or die on their social content. The brief called for footage that communicated the energy and warmth of the event — real families, real reactions, and the visual cues that signal Christmas has arrived at The Liberty.

What We Delivered

• Event highlight reel
• Parade coverage
• Santa's Grotto atmosphere footage
• Social media cuts

About the Project

Christmas at The Liberty Romford is an annual activation that competes for attention across a busy seasonal calendar. The content produced gave the centre's marketing team a strong set of assets — parade footage, Grotto moments, and festive atmosphere — deployable across Instagram, Facebook, and in-centre digital signage.

This commission is part of Vivid Squad's ongoing relationship with The Liberty Romford — arriving with an existing understanding of the space and the client's content expectations means faster delivery and stronger results.