100% Design Exhibition — Accanto Interiors

Brief

100% Design is the UK's largest design trade show, held annually at Olympia London. Vivid Squad was commissioned by Accanto Interiors — a London-based interior design company — to capture their stand across the duration of the exhibition: the setup process, the stand in operation, and the team at work during the event.

Trade show content serves a dual purpose: it documents the investment a brand has made in being present at an event of this scale, and it produces marketing material that demonstrates credibility to clients who weren't there. Accanto Interiors needed content that could work across their website, social channels, and client communications.

What We Delivered

• Exhibition stand videography
• Event photography

About the Project

Covering a trade show requires discipline — the spaces are busy, the light is challenging, and the most interesting content is happening constantly and unpredictably. We covered the build-up, the show itself, and the team's activity throughout: consultations, presentations, and the day-to-day energy of a working exhibition stand at one of the design industry's flagship events.

100% Design sits within the London Design Festival programme and attracts leading international brands across interiors, kitchens, bedrooms, bathrooms, and emerging design talent. For Accanto Interiors, being present and being seen there is a significant brand statement — our role was to ensure that presence had a visual record that communicated its value.