Social Content
Social Content Production London
TikToks, Instagram Reels and YouTube Shorts — shot and edited to perform. We produce short-form video for London brands, from standalone content days to same-day cuts delivered straight from your event.
What We Deliver
Short-form video for every platform
We produce content built for the platforms your audience actually uses — TikTok, Instagram, YouTube — edited with the pacing, hooks, and formats that drive views, saves, and follows.
TikTok & Instagram Reels
Vertical short-form content built for discovery — fast cuts, strong hooks, and platform-native editing that performs in the feed rather than just sitting in it.
YouTube Shorts
Short-form horizontal or vertical content optimised for YouTube's algorithm — ideal for brands already active on YouTube who want to extend their reach with short content.
Same-Day Event Cuts
Social-ready vertical cuts delivered within hours of your event — for brands that need content live while the moment is still relevant.
Content Days
Standalone shoot days planned around your brand, product, or space. We plan, shoot, and edit a batch of short-form content ready to schedule across your channels.
Project Example
Wild Swing Mini Golf — Greenwich Peninsula
Greenwich Peninsula commissioned Vivid Squad to produce a promotional video for Wild Swing Mini Golf — a nature-inspired summer installation at the Canteen Courtyard, designed by Graphic Rewilding in tribute to wildflowers from the Greenwich Marshes.
The brief: produce content that conveyed the look and feel of the installation before anyone had played a hole. Short-form content that would drive visits, communicate the quality of the design, and perform across social channels.
Our Approach
Content planned to perform, not just to exist
Most brands produce social content reactively — pointing a phone at something and hoping it lands. The brands that build audiences do it with intent: a clear hook, a reason to watch past the first two seconds, and an edit that rewards the viewer for staying.
Every social content shoot we run starts with a content plan — what we're making, why someone will watch it, and what platform behaviour we're targeting. That planning happens before the camera is turned on.
For event-based social content, speed matters as much as quality. Same-day cuts are only valuable if they're good enough to actually publish. Our event social workflow is built around both — fast turnaround without compromising the standard.
Content planning
We agree a shot list, platform targets, and content formats before shoot day. No guesswork on the day.
Shoot day
Vertical and landscape captured simultaneously where needed. We move efficiently to maximise the number of strong pieces from a single day.
Platform-native editing
Cuts edited with platform-specific pacing, hooks, and caption timing — not a cut-down of a longer piece.
Captions & graphics
All content captioned as standard. Branded lower thirds and text overlays added where the brief requires it.
Delivery
Content delivered in all required formats and aspect ratios — ready to schedule directly to your channels.
Why Vivid Squad
Production quality that shows in the feed
Short-form doesn't mean low effort — the brands getting results on TikTok and Reels are the ones investing in production that looks intentional. We bring the same standards we apply to long-form work to every social cut we produce.
- Platform-native editing for TikTok, Reels, and Shorts
- Captions included as standard on all social content
- Same-day delivery available for events
- Content planning and shot list included before every shoot
- Based in London — available UK-wide
Featured Project
Wild Swing Mini Golf — Greenwich Peninsula
Promotional video for Wild Swing Mini Golf — a nature-inspired summer installation at the Canteen Courtyard, Greenwich Peninsula, designed by Graphic Rewilding. Content produced to drive visits and communicate the experience before anyone had played a hole.
View the project →Also Available
Covering an event and need social content on the day too? We can combine full event coverage with a same-day social workflow under one brief.
Event Videography London →Ready to build a content pipeline that actually works?
FAQ
Common questions about social content production
- What is a content day and what do I get from it?
- A content day is a planned shoot — typically half or full day — focused entirely on producing short-form social content for your brand. We work from an agreed shot list, shoot in vertical and landscape formats where needed, and deliver edited pieces ready to post across TikTok, Instagram Reels, and YouTube Shorts. A full content day typically produces 8–15 edited pieces depending on scope.
- Can you deliver social cuts on the same day as an event?
- Yes — for events where same-day publishing matters, we can provide a dedicated workflow that prioritises short-form cuts alongside the main coverage. Typical delivery is within 2–6 hours of the final shot. This is agreed as part of the brief before the event and is a separate package from the standard post-production edit.
- Do you write scripts or plan content before the shoot?
- Yes — we work with you on a content plan before every shoot. For content days this includes a shot list, any talking-to-camera briefs, and a platform-by-platform plan for what formats we're targeting. Going into a short-form shoot without a plan is the fastest way to produce content that won't work.
- What platforms do you optimise content for?
- Primarily TikTok, Instagram Reels, and YouTube Shorts — the three platforms that share a short-form vertical format. We understand the differences in audience behaviour and algorithm signals across each platform and edit accordingly. For LinkedIn short-form or Twitter/X video, we can adapt formats on request.
- Can you add captions, text overlays, and branded graphics?
- Yes — all social content we produce includes captions as standard, since the majority of short-form video is watched without sound. Branded lower thirds, text overlays, and motion graphics can be added depending on the brief and level of production.
- We already have event coverage booked — can we add social cuts to that?
- Yes — social content production works well alongside our event videography and photography. We can integrate a social-first workflow into any event coverage brief, delivering short-form cuts alongside the main edit. This is usually more cost-effective than commissioning social content as a separate shoot.