website design & development blog

Does your website need SSL certificate? What is it?

If you do not have an SSL certificate on your website, then all the confidential information on your site could be accessed by hackers. This can lead to leakage of personal data of your customers, including payment details which may be compromised.

Consider this. You are about to purchase from amazon online and have entered all of your bank details, including your home address or perhaps you’ve signed up to a site using the same password you have used 90% of the time. Then out of nowhere you see a large red  “NOT SECURE” text in your address bar, how likely are you now to type that sensitive information into their site?

SSL CERTIFICATE

So what is SSL certificate?

Have you ever visited a website and noticed that the URLs start with Http://, whereas other sites with Https:// ?

Perhaps you ever noticed that some URLs have that extra letter “s” when you are browsing through sites that require you to give sensitive information, such as paying bills or perhaps making orders. In simple words, the extra “s” means that your connection to the website is secure and it is encrypted: meaning any data you have entered is safely shared with that website.

The technology that powers that little “s” is called SSL, which in turn stands for “Secure Sockets Layer”. To see if a site you are visiting has a SSL certificate, you should find a green padlock to the left of the address bar and URL should start with HTTPS.

Does your website need SSL certificate? What is it?

What is the effect of not having one?

If you do not have an SSL certificate on your website, then all the confidential information on your site could be accessed by hackers. This can lead to leakage of personal data of your customers, including payment details which may be compromised.

Here are a few other effects of not having a SSL:

– If you do not have an SSL certificate on your website, then all of the private and confidential information can be accessed by hackers which may lead to leakage of personal data of your customers which can be catastrophic for your business.

– Google down-ranking of websites & issuing warnings. In the absence of an SSL certificate, your website may be marked as insecure by Google and can issue warnings.

– You may sometimes find an alert warning that the connect is not private. This may not seem like such a huge deal, but consider this. You are about to purchase from amazon online and have entered all of your bank details, including your home address or perhaps you’ve signed up to a site using the same password you have used 90% of the time. Then out of nowhere you see a large red “NOT SECURE” text in your address bar, how likely are you now to type that sensitive information into their site?

I can guarantee that the consumer would leave the site within a matter of seconds. Having them to come back to your site now is very unlikely and you automatically draw a negative brand image. It takes just a few seconds to lose a customer, whereas to gain their trust back is so much harder. Bringing you to our next point below.

– It can harm your brand reputation. If for example your website data is leaked or security is compromised for not having SSL certificates, then it can hurt your brand image. Especially if you are established, the credibility would be lost due to an insecure site. It is then harder to rebuild the image and your products may lose visibility in the market, leaving you with lower conversion rates.Does your website need SSL certificate? What is it?

How do I get one?

We understand that it may sound very confusing and complicated at first, however, it doesn’t need to be. Many hosting solutions actually offer them as add on’s, just a few clicks away. However, if your hosting provider doesn’t offer this, or perhaps the prices seem to be a bit above your budget then you can also acquire certificates from other sites, such as Let’s Encrypt. They do need setting up and some sort of knowledge, however, they offer great tutorials.

But not everyone can understand this, so feel free to get in touch with the Vivid Squad if you need help protecting your site with SSL. #letstalk

To wrap up, at the end of the day the choice is entirely yours however we would 100% recommend it, by taking necessary precautions to ensure website security for your business will definitely build your brand loyalty.